Social media samples
Clients: Gordon Food Services (Orderve Food), Kellogg Center for Family Enterprises, Eat Purely, Kindred Healthcare
Business Insider / @insiderbusiness
One Planet (2023): Overaw the social strategy for our Earth Month campaign, which features posts from across One Planet’s series.
Climate Action 30 (2022/2023): Supported the creation of 13 videos for our IG/TikTok campaign. We asked each honoree to film their climate message and combined it into a visual “call to action” with provided b-roll. Created 30 social cards for Twitter/FB/LI.
Quote Card Example
Gordon Food Service / @ordervefood
Built and curated Orderve’s social accounts from scratch, writing over 400 pegged long-form posts and driving a 415% increase in followers with a zero-dollar budget.
Designed 10+ informational/infographic carousel posts to align with the brand’s pivot to packaging products during COVID-19.
Created Instagram stories across the below themes:
#TowardTakeout — interviewed local chefs and business owners to highlight the ways that chefs have pivoted and found success amid a changing industry.
#OrdervePicks — spotlighted chefs and their dishes
City Spotlights — a roundup of some of the up-and-coming, trendy, and/or lesser known restaurants in DC, Phoenix, and Austin (markets of interest for Gordon Food Service)
Copy aligned most-closely with NYT brand voice. Goal was to write posts that were long-form, informational, and provided value to chefs, suppliers, and restaurant owners.
Content buckets: product reviews, UGC, chef features, takeout packaging spotlights, infographics, brands/vendor posts
Ward Center for Family Enterprises / Kellogg School of Management
Produced content on the small business beat for the Center for Family Enterprises’ social platforms.
Ideated and executed a digital marketing strategy to increase social media followers and engagement by over 450%.
Created a marketing strategy for the center’s family business podcast; boosted listenership by over 150%.
Built, designed, and developed the center’s monthly newsletters in Bee Pro; increased views by 35%.
